[SPEC]: Books4You Sales Letter

Challenge:
Getting readers to see the benefit of using the buyback link to sell their textbooks back to Books4You.

Solution:
This sales letter leans into a major pain point for the target audience (the financial burden of higher education) to highlight how Books4You and their buyback program can help.

The piece details different ways readers may wish to spend their money to make the benefit of taking action that much more desirable.