[SPEC]: Pure Impact Gym Direct Mail Postcard

Challenge:
Promoting a new and "unknown" gym brand to an audience that takes fitness very seriously and needs facilities that accommodate their busy schedules.

Solution:
This piece plays up, in an urgent and promotional tone, what sets Pure Impact apart from other gyms. The direct mailer lists the major amenities offered by the brand and how readers can enjoy them for free with a limited time deal before becoming official members.